Sales - Marketing Director

Sales and Marketing leader with nearly 20 years of experience in the express logistics industry, specialising in international market expansion, strategic planning, and customer relationship management. Proven ability to drive commercial growth across global markets, establish high‑value partnerships, and lead cross‑border teams to deliver strong business outcomes.

Recognised for strategic communication and leadership, having built key partnerships with major logistics players such as UPS and DPD, and recruited and managed high‑performing teams across multiple countries. Brings strong analytical capability, applying data‑driven strategies to identify revenue opportunities, optimise pricing, and guide product positioning.

Demonstrates adaptability and entrepreneurial drive, notably spearheading SF Express’s expansion into Western Europe through an asset‑light model and partnerships and successfully transitioning from corporate leadership to founding a profitable English Education Centre in Hong Kong.

Holds a BA in Business Studies, an MBA (Distinction), and a Postgraduate Diploma in Digital Business from Emeritus in collaboration with Columbia Business School. Chartered Marketer status reinforces commitment to professional excellence and strategic marketing leadership.