Marketing - Brand Manager

Marketing Brand Manager with strong experience across OTC, personal care, and pharmaceutical categories, delivering brand growth, digital performance, and successful product launches across the UK and Asia. Proven ability to lead market‑shaping strategies including driving Nicotinell to category leadership at Novartis and revitalise underperforming brands for Takeda and iNova through data‑driven repositioning and integrated campaigns.

Brings a blend of commercial, digital, and analytical capability, with expertise in SEO, SEM, PPC, consumer insights, and GTM execution. Skilled in Google Analytics, Meta Campaign Manager, Veeva CRM, IQVIA, NielsenIQ, and Python, applying technical tools to optimise decision‑making and performance.

Experienced in cross‑functional leadership, agile project delivery, and managing complex integration and NPD initiatives. Holds a BSc in Chemistry, a Professional Diploma in Marketing, and digital marketing certifications.