Senior Data Analyst

Senior Data Analyst with extensive experience delivering data‑driven insights, performance analytics and business intelligence solutions within major banking institutions. Skilled in data mining, statistical modelling, segmentation, forecasting, and dashboard development using SAS, SQL, Python, Tableau, and BI tools. Proven ability to transform complex datasets into actionable recommendations that improve decision‑making, operational efficiency and commercial performance.

Led the migration of fragmented Excel‑based reporting into automated Tableau dashboards, achieving an 80% reduction in errors and a 50% improvement in reporting efficiency. Experienced in defining KPIs, developing visual analytics, enhancing data management processes, and driving adoption of modern analytics tools across business teams. Demonstrates strong capability in stakeholder engagement, cross‑functional collaboration, and communicating technical insights to non‑technical audiences.

Delivered portfolio management frameworks, cost‑saving analyses, customer segmentation models, pricing elasticity studies, campaign optimisation and branch performance insights across Hong Kong, Singapore and Thailand markets. Skilled in mentoring junior analysts, improving SAS macro automation, and strengthening data governance through cloud migration and structured reporting.

Holds an M.A. in Quantitative Analysis for Business and a B.S. in Statistics, with deep experience in financial services analytics, performance management and data‑driven strategy. Offers a blend of technical expertise, commercial awareness and leadership suited to senior data analyst, BI analyst and performance analytics roles.